“I really enjoyed that this class was more hands-on and interactive rather than traditional lecture-based. It was a different approach than what I have become accustomed to in the MBA program, but I felt it was more beneficial because it allowed the students to apply important concepts of branding to real-life examples through presentations and case study discussions. Doing that also made the class a lot more interesting and motivated me to participate more.”
- Kimberly Crepeau

“You’ve been awesome in giving a “next level” approach to brand management that I can apply on a day to day level!”
– Suneil M.

“This is one of the best classes I have ever attended due to the fact that it is more practical and has direct linkage to our day to day lives”.
– Susanto Bordoli

“Professor Blum bridges the gap between the classroom and the real world. Bringing his years of experience of working with real world clients, he teaches what companies have done in the past, are currently doing now, and what they will be doing in the future to manage their brands.

He will challenge you to think outside the box and not only understand what strategic approaches companies are taking with their brands but why they are doing it. You will also learn how to identify poor branding strategies and why they don’t work.

Personally, working for a Fortune 100 company, this class has helped me understand the strategy behind why my company implores the tactics that they do, why and how they position themselves in the market.

If you are in marketing, sales, branding, or just have an interest in understanding the strategies that are behind why companies brand the way that they do, I highly recommend this class.”
- Sean Gagne

“Really enjoyed your class and learned some great concepts on marketing.”
- Vivek Goel